', false); _gs('set', 'trackHash', true); var url; var checkTrack = function() { Wix.getSiteInfo(function(site) { if (site.url === url) return; if (!url) { _gs('set', 'referrer', site.referrer); _gs('set', 'cookieDomain', (function(h){ var a = document.createElement('a'); a.href = h; return a.host; })(site.baseUrl)); } url = site.url; _gs('track', url, site.pageTitle); }); }; Wix.addEventListener(Wix.Events.PAGE_NAVIGATION, checkTrack); setInterval(checkTrack, 1000); checkTrack();
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Beko Appliance

Although it is a leading brand in Europe, Beko had been having a difficult time braking into the U.S. appliance market. They gave their agency one requirement: do not change the global 'Live like a Pro' positioning line that was rooted in their sponsorship of the FC Barcelona soccer team. When I took the call, I said, "okay: Turkish brand, Spanish spokes-team, odd theme line. No problem." 

Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.g
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning.
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', false); _gs('set', 'trackHash', true); var url; var checkTrack = function() { Wix.getSiteInfo(function(site) { if (site.url === url) return; if (!url) { _gs('set', 'referrer', site.referrer); _gs('set', 'cookieDomain', (function(h){ var a = document.createElement('a'); a.href = h; return a.host; })(site.baseUrl)); } url = site.url; _gs('track', url, site.pageTitle); }); }; Wix.addEventListener(Wix.Events.PAGE_NAVIGATION, checkTrack); setInterval(checkTrack, 1000); checkTrack();