Destination
Tourism is a huge industry in California, employing over 1.1 million people. No wonder every destination wants a piece of that delicious $150+ billion annual pie. To spread the wealth around, I've done my part, developing the "Put Life On Coast" branding campaign for Morro Bay, concepting the Highway 1 Discovery Route logo and building a new campaign around it. Let’s see, who else? Right: I’ve also brought the hoards to Disneyland, Santa Clarita, Redding-Shasta, Pismo Beach, San Luis Obispo, Mendocino, and a bunch more.