Inspire Health Medical Group
You’d think a group of physicians who teach and mentor the next generation of doctors and pioneer cutting-edge research would have a more appropriate name than ‘Central California Faculty Medical Group.’ Once my merry band of mercenaries were done, we had developed over one hundred name options, then vetted the finalists through deep-dive trademark and URL searches. Finally, to make everything reflect their new name and positioning, we gave Inspire Health Medical Group a total rebranding, including a new website.