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Jaguar Land Rover Los Angeles

For years, JLRLA resided in a small showroom on the Sunset Strip in Los Angeles, just down the street from the Whisky A Go-Go. Along comes a new owner and with it, a huge new location nearby. JLRLA's agency called on me and my Mercenaries to separate the dealership from not just other luxury car brands, but also the 15 other Land Rover stores in Southern California. The campaign was built around defining how Land Rover Los Angeles as a one-of-kind, hot brand, for LA luxury vehicle buyers who know what they want and want it now. And we gave them a snazzy logo.

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