San Joaquin Valley Town Hall
For 87 years, the non-profit San Joaquin Valley Town Hall has brought nationally and internationally renowned, thought-provoking speakers to Fresno. With each passing year, their core audience have been growing older. For my team, the job was to expand SJVTH's appeal to a younger target demographic and incentivize early full-season subscription commitments through a total rebranding and brand-spanking new website.