', false); _gs('set', 'trackHash', true); var url; var checkTrack = function() { Wix.getSiteInfo(function(site) { if (site.url === url) return; if (!url) { _gs('set', 'referrer', site.referrer); _gs('set', 'cookieDomain', (function(h){ var a = document.createElement('a'); a.href = h; return a.host; })(site.baseUrl)); } url = site.url; _gs('track', url, site.pageTitle); }); }; Wix.addEventListener(Wix.Events.PAGE_NAVIGATION, checkTrack); setInterval(checkTrack, 1000); checkTrack();
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Various Work

Here is a smattering of work from recent years that shows how I approach each unique communication challenge. Like with everything I've created, it's all about discovering that memorable thing about a product, finding a way to make it noticeable and motivating. And most importantly, for me, working with really talented people.

JLR-A-Hat.jpg

Jaguar Land Rover Los Angeles Launch

In which an older dealership gets a new owner and a new location. My team and I elevated it to compete in a crowded luxury vehicle market.

Beko-Pro.jpg

Beko Appliance - U.S. Launch

A top brand in Europe, Beko wanted to break through to American consumers while keeping their international 'Live Like A Pro' positioning

FR9.jpg

Furry Republic Brand Launch

For the dog-eat-dog treat business, leveraging the humanization of dogs became the itch that had to be scratched for my Mercenaries.

Preserve-Icon_edited.jpg

The Preserve at Middleton Lake

Complete brand launch for a home development built on the ideals of environmental sustainability.

MorroBay_Ad1.jpg

Destination Marketing

California tourism brings in $150 billion a year, creating intense competition for every destination in the state. Proud to say I've done my part.

Declare-Yourself-1.jpg

Advocacy

Selling a product starts with identifying the problem it solves. Selling a cause is all about offering a chance to become part of a problem's solution.

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', false); _gs('set', 'trackHash', true); var url; var checkTrack = function() { Wix.getSiteInfo(function(site) { if (site.url === url) return; if (!url) { _gs('set', 'referrer', site.referrer); _gs('set', 'cookieDomain', (function(h){ var a = document.createElement('a'); a.href = h; return a.host; })(site.baseUrl)); } url = site.url; _gs('track', url, site.pageTitle); }); }; Wix.addEventListener(Wix.Events.PAGE_NAVIGATION, checkTrack); setInterval(checkTrack, 1000); checkTrack();